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Toyota Material Handling's Truck Configurator
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Toyota Material Handling Europe: Truck Configurator
#3D
#graphic design
#development
For Toyota Material Handling Europe, we developed an advanced Truck Configurator that transforms the way customers explore, compare, and select material handling solutions. Designed with both users and sales teams in mind, this tool streamlines product selection while creating a smoother, more informed customer journey - from first interaction to final decision.
At the core of the configurator lies a highly interactive 3D experience. We created web-optimized, smoothly running 3D truck models, presented in a custom-built WebGL viewer. This allows users to explore products from every angle, interact with configurations in real time, and truly understand the features and options available. The result is a hands-on, intuitive experience that brings complex products to life on screen.
Beyond the visual experience, we ensured the configurator works seamlessly behind the scenes. The tool is fully integrated with existing data systems and the CMS, allowing content and product information to remain up to date and consistent. This integration not only improves efficiency for internal teams, but also ensures customers receive accurate, relevant information at every step of their journey.
The impact is clear. The configurator significantly increases visitor engagement and time spent on the platform, proving its value as both a customer-facing experience and a powerful sales support tool. By aligning customer needs with sales insights, it helps guide conversations, reduce friction, and support better-informed decisions.
With this Truck Configurator, Toyota Material Handling is shaping the future of digital product exploration - combining smart technology, strong design, and immersive 3D to set a new benchmark in the industry.
What we did
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