GAIA's Immersive Zoo of the Future
#3D
#graphic design
#web development
#strategy
Together with our sister company RealityMatters, we’ve created the Zoo of the Future for GAIA: an immersive experience that reimagines how people connect with animals - without cages, without boundaries, and without compromise. This ambitious project combines technology, storytelling, and design to offer a powerful alternative to traditional zoos.
Using Unreal Engine, we developed a highly realistic VR and AR experience that allows visitors to step into the natural habitats of animals from across the globe. From elephants and giraffes roaming the savannah, to penguins in icy polar landscapes and tigers deep in lush forests - visitors can walk among wildlife in a way that feels close, personal, and deeply immersive. An experience that goes beyond what’s possible in the wild, while remaining respectful and educational.
To prepare visitors for this journey, we designed an immersive entry room that sets the tone from the very first moment. This space gently transitions guests into the virtual world they are about to explore, creating a seamless flow between the physical and digital experience.
As a full-service agency, our involvement extended across the entire ecosystem of the event. We designed and developed the dedicated website, providing visitors with context, storytelling, and practical information before and after their visit. Inside the exhibition, we created interactive touch screens that deepen the experience - offering extra layers of content, education, and engagement in an intuitive and playful way.
We also developed the complete event branding, including the visual identity, logo, flags, and supporting materials, ensuring a cohesive look and feel across every touchpoint.
To bring the Zoo of the Future to an even wider audience, we transformed it into a traveling roadshow. This mobile exhibition carries the full experience beyond a single location - fully branded, fully immersive, and designed to inspire wherever it goes.
Got a bold idea, a challenge to solve, or just curious what we could build together? Drop us a line. We’re always up for a good conversation - and even better collaborations.
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