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Safety Campaign for Doel nuclear power plant
#graphic design
#concept development
Safety isn't just a protocol; it’s a superpower. For the 'Samen One Safety' campaign at the Doel Nuclear Power Plant, we didn't just create posters - we created icons. By fusing professional photography with dynamic, high-octane illustrations, we transformed the plant’s own employees into "Safety Heroes."
These eye-catching, superhero-inspired visuals were designed to break through the noise and foster a culture of collective responsibility. UCAN spearheaded the entire mission, from initial concept and art direction to the final punchy copywriting.
What we did
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